Big Dog Stores
Big Dog Stores
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15″ Big Pluto Puppy Dog Plush Mickey Mouse Disney Store $9.95 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $22.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $22.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
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Got Poodle? Dog Pet Store Breed Mens Shirt PICK SZ CLR $19.78 |
Competing With The Big Dogs In Social Media Buying
The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms. Those who are just now getting on board may be “showing up late to the party”, while the current advertisers are experiencing disappointing click-through rates. Despite the mixed reviews, there is still plenty of opportunity to become profitable through media buys involving social networks. The opportunity especially exists for local advertisers, and when it comes to advertising on social networks, local advertisers have the home field advantage.
When purchasing media, it is important to ask partners “what are your users’ demographics?” Every media buy should contain a clear and concise definition of the target audience. Let’s face it, reaching your target audience is the most crucial factor in any internet marketing endeavor, and targeting the right users based on their specific interest or behavior is critical in media buying.
We all know that users of social networking sites, such as Facebook and MySpace, offer up their demographics through their user profile. This allows media buyers to reach audiences based on their specific interests, activities, relationship status, and of course, location. The plethora of user information eliminates the trial and error process of finding that “sweet spot” which is all too common in most media buys. This influx of segmented information enables a more time and cost effective purchase of media.
Historically, Social Networks have been synonymous with branding. Recently, the bigger brand advertisers are straying from social networks in search of niche specific sites. These niche sites are believed to create a more “meaningful” view for big brands. This shift leaves the door wide open for smaller, more localized advertisers to fill the void in Leaderboards and Skyscrapers. Local businesses recognize the fact that they need an online presence, and social networks extend the chance for these smaller businesses to get in the game.
Facebook, for example, does a phenomenal job of allowing advertisers the dynamic feature of targeting geographically. Local businesses can explore creative steps in order to reach consumers, while playing an active role in the community of wall postings, groups, and RSS newsfeeds. Of course, results will vary on a case by case basis and ads certainly need to be tested; but this obviously brings local advertising to the national websites.
Not only does advertising on social media give local shops the national appeal, it also maximizes ROI while allowing advertisers full control of budget. The average cost for one network cable spot ranges from $3,000 to $5,000 and the average cost for one premium network cable spot is $10,000. How much exposure could the same amount provide a local advertiser on a Social Site? Facebook’s Social Ads are priced on either a CPC or CPM basis – advertisers are able to choose a daily budget and a maximum CPC or CPM, and there is no set cost for these advertisements.
Social media consumers are often seeking specific information in a low-pressure environment. Studies show that contextual advertising can increase a campaign’s ROI in this medium. Facebook’s users are accustomed to this type of informative content which can turn casual browsers into serious buyers. Although these social sites may be the future of local advertising, it is still important for local businesses to spread advertising dollars across the old marketing mix. Using the newspaper, radio, or magazines to point consumers to their site will spike interest. This multi-channel marketing will also enable a more branded appeal while pumping up traffic to stores, and will ultimately lead to increased sales.
No matter if you are looking to purchase media for a local bookstore, bike shop, dating service, or night club, social networks offer the opportunity for local advertisers to roll with the big dogs and score the big sales!
References:
“B2B Buyers Dig Social Media” Marketing Pilgrim, February 24, 2009 ( http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html )
“Exclusive PMN Research: Brands Struggle To Reach & Engage Younger Gen Y’s Within Social Networks” Social Media Today, March 4, 2009 ( http://www.socialmediatoday.com/SMC/78154 )
Big Dog – Chameleon
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Big Mouth Toys Toilet Mug $10.78 Never a cruddy morning with the Toilet Mug! Now dogs aren’t the only ones that can drink from a toilet! This ceramic Mug offers a laugh and up to 12 ozs. of java. Actually comfortable to hold, approx. 6 1/4 x 4 3/4 x 5 1/2″h. Weighs 18 ozs. Note: hand wash only, not dishwasher safe (just, like a real toilet!) Get it now! Toilet Mug… |
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Ateco 5357 11 Piece Plain Round Cutter Set $11.99 Complete with a tin storage box to reduce clutter, this set of 11 round, stainless-steel cookie cutters comes in handy for all seasons. The cutters range in size from 3/4 inch high to 3-5/8 inches high, and they have rolled edges on top to protect fingers during the cutting process. They’re constructed to be long-lasting and are dishwasher-safe. –Fred Brack… |
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George Foreman Next Grilleration 4-Burger Grills with Removable Plates George Foreman’s The Next Grilleration Grill with Removalbe Non-Stick plates…. |
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Jack’s Big Music Show: Let’s Rock $3.20 Jack’s Big Music Show is a Nickelodeon television program that features puppetry, music, and guest performances by popular children’s music artists. Puppets Jack, his friend Mary, and dog Mel have a special clubhouse where they meet to make music together and where visitors often stop in for some musical fun and a little help solving problems. The barbershop-inspired Schwartzman (puppet) Quartet c… |
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Titanic: Music from the Motion Picture $4.05 The 1997 Academy Award winner for Best Dramatic Score, James Horner’s Titanic was the first soundtrack to reach the No. 1 slot on the Billboard charts in two decades; it also seemed to rival the Big Mac in sales for the year. And what can we say about Celine Dion’s “My Heart Will Go On”; would “ubiquitous” suffice? Horner’s combination of synths, chorale, and orchestra perfectly underscores the ac… |
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Hard Bargain $10.28 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Disney’s 101 Dalmatians [VHS] $3.72 It’s hard to know who thought it would be a good idea to make a live-action version of Disney’s animated classic. The one bright notion anyone had was casting Glenn Close as Disney über-villainess Cruella de Vil; her flashing eyes and angular features are a perfect match and do credit to what is one of the most indelible animated characters Disney has ever created. The story remains essentially t… |
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She’s All That [VHS] $1.97 This charming update of Pygmalion (by way of the John Hughes oeuvre, most notably Pretty in Pink) rode the crest of the late-’90s wave of immensely popular teen films (Varsity Blues, etc.), thanks primarily to the immense charisma of its two leads, Freddie Prinze Jr. and Rachael Leigh Cook. When school star Zach (Prinze)–who’s a jock, smart, and popular–gets dumped by vacuous Taylor (Jodi Lyn O… |
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As Good As It Gets [VHS] $0.52 For all of its conventional plotting about an obsessive-compulsive curmudgeon (Jack Nicholson) who improves his personality at the urging of his gay neighbor (Greg Kinnear) and a waitress (Helen Hunt) who inspires his best behavior, this is one of the sharpest Hollywood comedies of the 1990s. Nicholson could play his role in his sleep (the Oscar he won should have gone to Robert Duvall for The Apo… |
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The Dark Knight (Single-Disc Widescreen Edition) $2.49 The follow-up to Batman Begins, THE DARK KNIGHT reunites director Christopher Nolan and star Christian Bale, who reprises the role of BATMAN /BRUCE WAYNE in his continuing war on crime. With the help of LT. JIM GORDON and District Attorney HARVEY DENT,BATMAN sets out to destroy organized crime in Gotham for good. The triumvirate proves effective, but soon find themselves prey to a rising criminal … |
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Best in Show $3.02 Christopher Guest turns his attention to prize-winning pooches–and their idiosyncratic owners–in this look at the fictitious Mayflower Dog Show in Philadelphia. Among those hoping their canines will hit the gravy train are Midwesterners Parker Posey and Michael Hitchcock, gay New Yorkers Michael McKean and John Michael Higgins; Florida flakes Eugene Levy and Catherine O’Hara; and country boy Gue… |
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Mickey Mouse Clubhouse: Mickey’s Storybook Surprises $8.77 The only thing more fun than listening to a story is actually being part of it. So just say the magical words, “Meeska, Mooska, Mickey Mouse” — and let the enchantment begin! When Donald Duck turns into a frog after drinking Professor Von Drake’s new potion, only a kiss from Princess Daisy can change him back. But she’s locked away in the Tallest Tower! Will you help Mickey choose the right Mouse… |
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Nature Made Fish Oil Omega-3 1200mg … |
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Priva Ultra Plus Waterproof Sheet Protector, 34 x 52, White $18.99 Keeps sheets dry all night. Unique brushed polyester fabric channels fluid away from the surface for maximum comfort and ultra-dry surface. Absorbs quickly and locks in moisture for the best in skin care. Goes over the bottom sheet to protect mattress AND sheets from moisture and staining. No more middle-of-the-night bed stripping, simply replace the Priva sheet protector with a fresh one in secon… |
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Ziploc Big Bag Double Zipper … |
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Nutiva Organic Extra Virgin Coconut Oil, 54-Ounce Containers (Pack of 2) $49.95 Nutiva’s Coconut Oil is cold-pressed, organic extra-virgin coconut oil, with its light taste, pleasant aroma, and pure white color. Please note that any tiny brown specks found at the bottom of Nutiva’s Coconut Oil are from the coconut fiber and are indigenous to extra-virgin coconut oil. It is deliciously healthy cooking oil. Better than butter and are USDA Organic. Unrefined with no trans fats, … |
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ZICO Pure Premium Coconut Water, Natural, 14-Ounce Bottles (Pack of 12) $23.89 COCONUT WATER 12pk/14oz Zico. Miracle of hydration and replenishment. We hand-harvest the most delicious and nutritious young green coconuts from around the world to bring you Zico Pure Premium Coconut Water. With 5 essential electrolytes, including more potassium than one whole banana, Zico assures rapid hydration and replenishment. Zico Pure Premium Coconut Water naturally has Zero fat, Zer… |
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Large Bull Sticks, 1 Lb $19.19 Bull Pizzle… |
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Big Dog Basic II Back Pack $19.99 The Big Dog Basic II Back Pack is truly quiet and features water resistant Timberstrike Camo, large main zipper compartment can easily handle all the days gear, 2 separate medium zipper pockets, 2 mesh water bottle holders, anatomical shoulder straps with chest and waist support straps. Mfg Item Number: TSDB-054… |
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Big Dog Treestand Basic Backpack $15.29 You’ve got the gear, now get a move on! Carry your hunting supplies and equipment with the durability offered by Big Dog®’s basic backpack, created from Quiet Camo fabric that promises long life and superior protection…. |
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Skip Hop Zoo Pack Little Kid Backpack The Zoo Pack backpacks are perfect for school, traveling, and everyday.The cute animals bring fun and function together in one item. It has roomy compartments with an insulated pouch for snacks. This backpack is appropriate for 3 and up. It has an easy to clean lining…. |
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Batman Arkham Asylum: Game of the Year Platinum Hits $12.00 Batman: Arkham Asylum returns with a Game of the Year Edition. Batman: Arkham Asylum launched to critical acclaim in summer 2009 and has often been referred to as the ‘best license game ever’ and a ‘must buy’ on gaming websites and magazines. It’s been praised for delivering a compelling mix of action, stealth and puzzle-solving game-play tied with a dark original storyline penned by five-time Em… |
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Bioshock 2 $5.29 New Page 1Product InformationBioShock 2 is a first-person shooter set in the fictional underwatercity of Rapture. As in the original game BioShock 2 features a blend offast-paced action exploration and puzzle-solving as players follow varyingpaths through the overarching storyline based on the decisions that they areforced to make at various points in the game. In addition to a further fleshingout… |
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LittleBigPlanet – Game of the Year Edition Playstation 3 $8.99 A world of fun adventureand creativityProduct InformationLittleBigPla is a munity-based game with a hugely innovativeconcept. Players meet on a blue and green pla scatteredwith individual plots – and use their character’s amazing abilities toplay create and share what they build with the other gamersthroughout the world via the PlayStation Network. Start bylearning about your character… |
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Fiskars 7870 Uproot Lawn and Garden Weeder $35.25 Our UpRoot Weed and Root Remover makes it easy to remove invasive plants from your lawn without kneeling, bending over or using harsh, costly herbicide. It features four serrated, stainless-steel claws that grab weeds by the root for clean removal, plus an easy-eject mechanism on the handle that clears the head between uses. The durable aluminum handle is extra-long to help you reach every weed wi… |